About our company

Futora was founded in 2019 as Modelity Marketplace, a division of Modelity Technologies, a leader in the field of structured financial products. Modelity Marketplace was spun off as an independent company under the Futora brand in 2020, following the acquisition of Modelity Technologies.

Futora benefits from the same collective experience, cutting-edge technologies, and brand recognition fostered by Modelity Technologies.

Futora continues to benefit from the vision and expertise of its parent company founders, Asaf Seri and Ayal Leibowitz, experienced entrepreneurs with proven track records in establishing and building successful fintech ventures.

The Team


CEO & Co-Founder

Asaf has more than twenty five years of experience in the global financial markets and fintech industry, in executive roles as well as software development and project management. As President and COO of Modelity Technologies, he led the company from start-up to a turnover of millions of dollars. A veteran of the IDF intelligence R&D unit, he earned a BA in Computer Science and an MBA from Tel Aviv University.


President & co-Founder

Ayal brings over 25 years of IT and software development management experience to Futora. He is one of the founders and the CEO of Modelity Technologies. Prior to founding Modelity Technologies, Ayal worked at Virginia-based MainControl. Ayal has also consulted with Symantec (NASDAQ: SYMC) in the Application Performance Management area. Ayal is CIO of the LPA group and a member of the Executive Committee, and he heads its innovation lab.


Chief Commercial Officer

An expert in the intersection of finance, analytics and information technology, Roiy has broad knowledge of and experience in financial and capital markets, particularly in the field of structured products and complex derivatives. Roiy is a seasoned manager with strong technical and product management capabilities. He holds a BA in Economics and an MBA in Finance and Business Administration.


Chief Product Officer

Ido is an experienced fintech industry professional who has managed the Futora marketplace project from its inception. Ido previously managed cross-functional projects for tier-1 banking groups, in which he managed the Israeli client’s portfolio. Ido earned a BA in Economics and business administration from Tel-Aviv University.


Head of Sales and Marketing

A business development expert with twenty years of working experience within banking technology and fintech. He has been responsible to bring new products into new untapped markets in various organisations including SunGard, FIS and Bloomberg. In his current role he is leading the sales and marketing efforts of the company. He holds a BA in Economics and a MSc in Finance.